Let’s face it. Establishing and sustaining a web directory is a long and complex process. So how to excel creating a web directory and still be profitable? Bear in mind that the mighty search engine, Google does not look up to websites with paid links.

Before you go create that web directory, get a domain with the keyword “directory” within it. This is not easy though as most have already been taken up. Have a template in mind for your web directory and get a custom one made up for you.

Next, you should determine your web directory type. All the rage now are PHP directories so perhaps you should take a look at PHPLinkDirectory.

Then you should get the word out! Let others know about your web directory and drive traffic to it.

You may begin by submitting your own web directory to the various web directories that exist on the web. If you can write or can afford to pay some ghostwriters, you can write articles to be submitted to the various article directories. This will help you get more backlinks for your web directory and ultimately give your traffic.

As the process is long and complex, you probably will not see much income in the beginning. Try selling ad space for banners on your web directory to potential advertisers. You can do this after around 5 months of consistent promotion of your web directory.

When you get a Google update and see your pagerank increase to at least a PR4, you can start selling banner ads on your web directory.

Here’s one tip: - When you start out and the sites submitted are not that much yet, review all the sites that are submitted to your web directory for spelling and grammar errors. Also check for the quality of the websites submitted as well. You do not want to come across as a directory that takes in just any website and not properly categorized.

This entry was posted on Sunday, March 2nd, 2008 at 20:44 and is filed under Directory News. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.